With over 16 years of experience in online marketing, Isaac is a seasoned expert in Direct Response Marketing. He has a successful background in running impactful digital advertising campaigns, particularly focusing on direct response strategies. These campaigns, developed with industry leaders like Google and Facebook, and WhatsApp have consistently generated impressive returns on investment.
Certified in 12 digital marketing sub disciplines from @digital-marketer, Isaac’s skills also extend to personal marketing channels such as SMS, copywriting, community management, email, and WhatsApp. He uses these platforms to create meaningful engagement and significant impact. His proficiency in boosting Return on Ad Spend (ROAS) has earned him the nickname “ROAS Professor” Isaac is well-known for driving revenue growth across different sectors, particularly in Africa, where his clients have seen significant financial benefits from his strategic insights.
Isaac is also a forward-thinker, especially when it comes to artificial intelligence (AI) in digital marketing. He has invested in 26 AI tech firms in the United States, United Kingdom, India and Dubai showing his ability to predict industry trends and invest in groundbreaking advancements that are changing the marketing world. His involvement in AI showcases his commitment to the future of digital marketing.
Beyond his professional life, Isaac is dedicated to social change. He is an active member of the Rotary Club of Sonde, and a former deputy director Public Relations and director Innovations where he works on solving social challenges and promoting innovation. His efforts have helped the club make a positive impact on the community.
Isaac’s strength in digital marketing comes from both academic knowledge and practical experience. His numerous certifications provide a solid base for his work. His collaborations with big names like Google and Facebook highlight his ability to excel in challenging environments. Isaac’s strategic thinking and practical skills have led to considerable success and recognition in the industry.