Content Writing has been the heart of branding for decades now. After digitization intensified, Content have been the brand-vocal online- where sales person or a spokesperson can’t reach! Arguably this is getting threatened by AI development.
What people don’t understand is AI still needs a human input, and it can never ideate gaps, evoke emotions and most importantly sales. If it would have been possible by AI, MBA courses would have been abolished by now. Modern Content writers have to evolve from being a mere wordsmith to wordsellers. That’s the main topic