At the core of WordPress is a focus on the end user experience, often at the expense of rigorous engineering processes like testing before deployment. This creates a tension where traditional best practices seem at odds with the project’s philosophy. In this session, Alain will share personal experiences from navigating these challenges, revealing how even in an environment prioritizing user experience above all else, best practices like modularity, testing, and technical debt management can still thrive — often in surprising ways. This session will hopefully inspire contributors to think outside of the box and come up with creative solutions to seemingly unsolvable problems.